China'S Mobile Economy - Opportunities In The Largest And Fastest Information Consumption Boom

China's Mobile Economy: Profiting from the Largest and Fastest Information Consumption Boom is a cutting-edge text that spotlights the digital transformation in China. Organised into three major areas of the digital economy within China, this ground-breaking book explores the surge in e-commerce of consumer goods, the way in which multi-screen and mobile Internet use has increased in popularity, and the cultural emphasis on the mobile Internet as a source of lifestyle- and entertainment-based content. Targeted at the global business community, this lucid and engaging text guides business leaders, investors, investment banking professionals, corporate advisors, and consultants in grasping the challenges and opportunities created by China's emerging mobile economy, and its debut onto the global stage.

2014 proved to be a milestone year for the Internet in China with the IPO of Alibaba, China's largest e-commerce company. This financial move highlighted China's mobile Internet boom and its continuing economic transformation, it also had an impact on global capital markets, foreign investors, consumer companies, and the global economy as a whole.

• Understand what the digital transformation in China is, and how it is changing the global landscape
• Explore the e-commerce consumer boom in the context of the Chinese market
• Understand the implications of the multi-screen age and mobile Internet for China's consumers
• See how mobile Internet use, its focus on lifestyle and entertainment is aligned with today's Chinese culture

China's Mobile Economy: Profiting from the Largest and Fastest Information Consumption Boomintroduces you to the digital transformation in China, and explains how this transformation has the potential to transform both China and the global consumer landscape.

WINSTON WENYAN MA is a Managing Director of China Investment Corporation (CIC), the sovereign wealth fund of China, with a focus on long-term investments in large-scale concentrated positions. Since joining CIC in 2008, he has held leadership roles in major direct transactions involving natural resources, financial services and high-tech sectors. Prior to joining CIC, he served as the Deputy Head of Equity Capital Markets at Barclays Capital. Previously, he was a Vice President at J.P. Morgan investment banking, and a corporate lawyer at Davis Polk & Wardwell LLP and Freshfields. He is the author of the bestsellingbook Investing in China: New Opportunities in a Transforming Stock Market (Risk Books, 2006) and has been widely quoted in global financial media. Winston was selected as a 2013 Young Global Leader at the World Economic Forum (WEF) and in 2014 he received the Distinguished Alumni Award from NYU.