商品簡介
A senior executive in the natural foods industry, Steinberg provides, for the first time, a guide for aspiring natural foods manufacturers trying to make their mark in the industry. She puts the spotlight on those who would skim cash from aspirants’ products by encouraging spending of exorbitant sums on such things as ads, slotting fees, distributor setups, demos, marketing, promotions, trade shows, among other things, without actually increasing sales. She reveals secrets to running a natural foods business: determining which retailers to target; finding distributors; finding trustworthy brokers; developing an advertising and marketing plan; and crafting an exit strategy. Annotation c2016 Ringgold, Inc., Portland, OR (protoview.com)
作者簡介
ABIGAIL STEINBERG began her career at Zevia, helping it become the fastest-growing natural product in the country. She has worked as a successful consultant and senior manager in the natural food industry for almost a decade.
