滿額折
Innovation Strategy for Enterprises in Emerging Economies ― Case Studies for the Digital Age
商品資訊
ISBN13：9781785604812
出版社：Emerald Group Pub Ltd
作者：Anurag Satpathy; Arjun Agrawal; Sanjay Mohapatra
出版日：2016/01/07
裝訂／頁數：精裝／300頁
商品簡介
商品簡介
With a special focus on innovation at the strategic level, this work explains how to use strategic, functional, and operational innovation to enhance the value chain and make more profit in developing economies. The book offers real examples and case studies from around the world, from major companies such as Amazon, Starbucks, Hershey, and Kellogg. Major themes are innovation in logistics, operations, marketing and sales, service, firm infrastructure, and technology development . The book’s final two chapters discuss innovation in Indian enterprises and offer many case studies from India. B&w charts, illustrations, diagrams, and flow charts are included. Distributed in North America by Turpin Distribution. Annotation c2016 Ringgold, Inc., Portland, OR (protoview.com)
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