Event Studies ─ Theory, Research and Policy for Planned Events

Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them.

This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture.

New to this edition:

• New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field
• Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events
• New and additional case studies throughout the book from a wide range of international events
• An updated companion website to include a case study archive, powerpoint slides, and web and video links.
  

Donald Getz is Professor, School of Tourism, the University of Queensland, and Professor Emeritus, the University of Calgary; he also holds a position at The University of Stavangar, Norway, and is visiting Professor at several other universities. In addition to event studies, areas of expertise include destination and resort management and marketing, family business and entrepreneurship, rural tourism, impact assessment, consumer research and special-interest travel. Professor Getz co-founded, and was Editor-in-Chief of Event Management. He is a Distinguished Fellow in the International Academy for the Study of Tourism.

Stephen J. Page is Professor at the School of Tourism, Bournemouth University and holds an Honorary Doctorate from the University of West London and is an Honorary Professor at the University of Wales and works as a Tourism Consultant with different organizations including the United Nations World Tourism Organization, VisitScotland, Scottish Enterprise, Highlands and Islands Enterprise, Harrah’s Casinos and Sky Tower, Auckland, New Zealand among many other clients. He is the author and editor of 39 books on Tourism, Leisure and Events and has been the Associate and Reviews Editor of the leading Tourism Journal- Tourism Management- since 1996.