Assembling Consumption marks a definitive step in the institutionalisation of qualitative business research. By gathering leading scholars and educators who study markets, marketing and consumption through the lenses of philosophy, sociology and anthropology, this book clarifies and applies the investigative tools offered by assemblage theory, actor-network theory and non-representational theory.
Clear theoretical explanation and methodological innovation, alongside empirical applications of these emerging frameworks will offer readers new and refreshing perspectives on consumer culture and market societies. This is an essential reading for both seasoned scholars and advanced students of markets, economies and social forms of consumption.
Robin Canniford is co-director of the Cluster for the study of Organisation, Society and Markets (COSM) at the University of Melbourne, Australia. His research applies ethnographic methods to trace the market-mediated intersections of discursive environments and consumer subjectivity. He is particularly interested in the intersections of ‘nature’ and markets. His work has appeared inMarketing Theory, The Journal of Consumer Research, and the European Journal of Marketing.
Domen Bajde is Associate Professor at University of Southern Denmark. His research explores the intersection of pro-social action and markets, giving and charitable behaviour, and online consumer behaviour. His recent research combines different socio-cultural perspectives to explore the ideological and socio-material aspects of practices occurring at the intersection of gift and market. His work has been published inConsumption, Markets and Culture, Marketing Theory, and Behaviour and Information Technology.
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