商品簡介
Operations Management for MBAs provides an introduction to the basic concepts of operations management with a strategic, conceptual, and contemporary approach. Specifically written with the needs of MBA students in mind, current topics such as supply chain management, the balanced scorecard, and yield management, as well as those specific to marketing, finance and other majors are explained with less quantitative and more conceptual content. With a concise format, this text is designed to allow professors to tailor the course through supplementary cases and other materi-als for the unique nature of various MBA programs and student populations. Jack Meredith has written eight books on operations management, project management and management science, and his research focus is on the strategic and operational problems that managers face, particularly those concerning the management of advanced technology. Scott Shafer, one of the nations first college professors to earn the Black Belt Six Sigma certification through the American Society for Quality (ASQ), integrates Six Sigma into educational programs as Director of MA Program and Professor of Management.
