Women of La Perla

La Perla is celebrated for its luxurious, sexy, and ultra elegant lingerie. The Italian brand was founded by Ada Masotti, an artisan skilled in the tradition of handcrafted Bolognese corsetry, in 1954 when she opened a small lingerie boutique in Bologna. The name “La Perla” (“The Pearl”) was inspired by a jeweler’s case lined with red velvet in which Masotti’s first lingerie creations were transported. Masotti combined her impeccable craftsmanship and understanding of women’s body to fulfill their growing desire to possess undergarments that were just as beautiful (and functional) as the clothes they wore over them. The continuous dedication to artisanship, to fine quality, and to women’s needs and desires has transformed this small Italian boutique into a world-renowned brand that now includes swimwear, fragrance, and accessories.

Women of La Perla is a passionate exploration of La Perla’s feminine universe through the celebration of the special women featured in the brand’s most current advertising campaigns shot by the iconic photography duo Mert Alas and Marcus Piggot, lingerie catalogues, haute couture runway shows, and within the pages of American Vogue andVogue Italia. This visually stunning book pays homage to the multiple styles of femininity that are interpreted by La Perla collections and personified by the gorgeous supermodels and celebrities that capture the quintessence of sensuality, elegance of “Italian style,” and sharp, modern appeal of the Italian brand.

In 1954 Ada Masotti, an Italian woman full of talent and courage, began the journey towards her dream: creating an atelier of corsetry in the name of the best Italian tradition. Beginning in a small laboratory in Bologna, the Italian town renowned for its solid tradition of silk factories and textile manufacturers, Ada used her talent as a skilled corset maker to create works of art enhancing feminine beauty.
Presenting her creations in boxes lined with velvet as if they were precious jewels, led to the name La Perla - representing the most feminine and harmonious gem.
Today, the company is part of the Pacific Global Management Group (PGM), a global talent management company headquartered in London, active in managing models and through Elite World and Women Management. Starting from the Spring Summer 2014 season the La Perla advertising campaigns became a project with the unmistakeable stamp of artistic director Fabien Baron who, with photographers Mert Alas and Marcus Piggot, was chosen to represent this decisive change in La Perla's strategy and communications. Creating portraits of women, the visual message the company wants to convey is that there are multiple styles of femininity interpreted by La Perla collections.