Today, the economic environment is global, highly sophisticated, and in continuous flux. Thus, the challenge for business leaders is to stay ahead of, rather than follow, market flow and change, in order to gain competitive advantage. Creating Competitive Advantage explores why this pioneering can be the safest and best course for organizations to get ahead and guides leaders on how to forecast trends without increasing risk.
Through tools (both within the book and downloadable), practical exercises, case studies, and advice, author Kevin Uphill provides ideas and information on why, when, and how to successfully anticipate change and therefore, improve strategy in accelerated and fast evolving times.
