商品簡介
This book encourages thoughtful technological innovation while remaining conscious of its positive and negative consequences for society, presenting a method to help innovators anticipate consequences, minimize resistance, and enhance acceptance.
作者簡介
Author Heidi Gautschi: Heidi Gautschi is Research Fellow at Ecole Polytechnique Federale de Lausanne, Switzerland. Author David Gautschi: David A. Gautschi is Dean emeritus and Joseph Keating S.J. Professor of Marketing and Business Economics at Fordham University, USA.
