商品簡介
Based on multiple case study analysis, focusing on scalable service innovation, the present study provides a practical process model that shall serve telecommunication companies as a guideline while conducting strategic cross-industry innovation projects. The findings also pay attention to characteristics in cross-industry collaboration, organizational preconditions and strategic deliberations and postulate propositions for present theoretical innovation process models.
作者簡介
Tobias Hahn obtained his doctorate at the Chair of Information and Communication Management at the Technische Universitat Berlin. He currently works in the division of business transformation for a leading integrated telecommunications group.
