滿額折
Contemporary Strategy Analysis
商品資訊
ISBN13：9781118634851
出版社：John Wiley & Sons Inc
作者：Robert M. Grant
出版日：2013/03/18
裝訂／頁數：精裝／480頁
規格：24.8cm*18.8cm*1.6cm (高/寬/厚)
版次：8
定價
：NT$ 4178 元優惠價
：
90 折 3760 元
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商品簡介
商品簡介
Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.
Updates for the 7th Edition:
- An improved focus on strategy implementation, including additional content.
- Case material substantially enhanced including new cases form a variety of industries.
- More use of Strategy Capsules in every chapter that give more detailed examples of each strategy being implemented by a real company and the impacts the strategy has on their operation.
- Several of the longer chapters shortened or split into two to further improve readability.
Contemporary Strategy Analysis 7th edition is suitable for both MBA and advanced undergraduate students.
Full teachings notes to the cases are now available at the companion website www.contemporarystrategyanalysis.com
Contemporary Strategy Analysis 7th Edition is also available in a combined text and cases version –
ISBN: 9780470747094
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