商品簡介
Inside Journal Publishing examines what journals are, in contrast to books and magazines, and looks at the whole process of publishing journals.
Inside Journal Publishing considers journals from a twenty-first century business perspective, as well as exploring the importance of journals for academics, societies and libraries. Following the contemporary industry set-up, electronic and online practices are interlinked with traditional print throughout. The book includes chapters on:
- The world of journal publishing
- The usage and purchase of journals
- Production
- Marketing
- Stakeholders
- Open access, ethics, alternative methods of dissemination
- The library view
- Societies
- Finance
- Changing business models
- Quality of input and output
With expert opinions and case studies, and a consideration of the practices and issues involved, this offers a comprehensive overview of journals publishing for anyone working, or training to work in or in conjunction with the industry.
作者簡介
Steve Ball is Publishing Field Chair and Senior Lecturer in Publishing at the Oxford International Centre for Publishing Studies, Oxford Brookes University. He is Assistant Editor of the distinguished journalThe Political Quarterly, and the Company Secretary of the Associated Publishing Company. He has worked in publishing in many editorial roles for the last 30 years.
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