Visual Content Marketing: Leveraging Infographics, Video, And Interactive Media To Attract And Engage Customers
商品資訊
ISBN13：9781119157434
出版社：John Wiley & Sons Inc
作者：Gamble
出版日：2016/04/11
裝訂／頁數：平裝／368頁
規格：21cm*20.3cm*1.9cm (高/寬/厚)
商品簡介
The Visually-Centric Business is a practical guide on how businesses can leverage visual solutions – infographics, interactive pictograms, animations and data-driven visualizations – to drive real business value.
Other books on infographics tend to cover consumer and media-driven infographic content, and not so much business and technology-related topics. Given that visual content is king for conversion, lead generation, and revenue expansion,The Visually-Centric Business addresses how one can integrate and apply visual solutions writ large – infographics, interactive pictograms, animations, and data-driven visualizations – to meet demanding business goals. In addition to showcasing industry-specific actual visual solutions in play, The Visually-Centric Business shows how to source and manage suppliers, and leverage the visual solutions to achieve the correct business results.
作者簡介
STEPHEN GAMBLE is the CEO and founder of Frame Concepts, a visual solutions company that provides business-driven visual solutions for some of the most innovative and demanding clients in the world.
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