Account-Based Marketing For Dummies

Account Based Marketing For Dummies will help marketers and sales teams build a coordinated effort to reach specific accounts. Readers will understand how to align the marketing and sales teams to make ABM most effective. They will learn how to analyze current data to identify the accounts with the biggest ROI opportunities, and then the techniques to most effectively reach each account, rather than the individual listed in their CRM for that account.

Using online advertising and other messaging in the places the accounts are already engaging online, account based marketers can engage with current and potential customers on their terms. You will learn how to integrate your marketing automation software with targeted messages and landing pages to reach a list of dream prospects and new contacts within existing accounts. Readers will also learn how to analyze results for successes and failures for the next ABM campaign.

Content will include:
Techniques for sales teams to start running ABM campaigns
Techniques for marketers to start running ABM campaigns
Tips for aligning sales and marketing teams to maximize the effectiveness of an ABM campaign
Case studies
Resources, guides, and templates provided online at Dummies.com and FlipMyFunnel.com

Sangram Vajre has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Salesforce Pardot. He has spoken on the topic of marketing technology around the world and is the mastermind behind #FlipMyFunnel.