Tourism and the Creative Industries ─ Theories, Policies and Practice

This book focuses on the theoretical, policy and practice linkages and disjunctures between tourism and the creative industries. There are clear and strong intersections between the sectors, for example in the development and application of new and emerging media in tourism; festivals and cultural events showcasing the creative identity of place; tours and place identities associated with film, TV, music and arts tourism; as well as particular destinations being promoted on the basis of their ‘creative’ endowments such as theatre breaks, art exhibitions and fashion shows.

Tourism and the Creative Industries explores a variety of relationships in one volume and offers innovative and critical insights into how creative industries and tourism together contribute to place identity, tourist experience, destination marketing and management. The book is aligned with the sectors that have been demarcated by the UK Government Department of Culture, Media and Sport as comprising the creative industries: advertising and marketing; architecture; design and designer fashion; film, TV, video, radio and photography; IT, software and computer services; publishing and music; performing and visual arts. The title of this volume demonstrates how the exclusion of tourism from the creative industries is arguably perverse, given that much of the work by destination managers and of private sector tourism is characterised by creativity and innovation. Interdisciplinary research and international context bring a broader perspective on how the creative industries operate in varying cultural and policy contexts in relation to tourism.

This book brings together the parallel and disparate inter-disciplinary fields of tourism and the creative industries and will be of interest to students, academics and researchers interested in tourism, creative industries, marketing and management.

Dr Philip Long is a Principal Academic at Bournemouth University. His research interests include: relationships between tourism and popular culture; festivals; international film and television; diaspora communities and; social exclusion. Philip is a Board member of the International Festivals and Events Association (Europe).

Dr Nigel D Morpeth is an academic and artist based at Leeds Beckett University. He has previously worked for UK local authorities in community based leisure and festival and events organisation and has worked in the field of Tourism Education over the last 26 years. His teaching and research is focussed on diverse inter-disciplinary academic approaches to Tourism, Cultural Studies, the Creative Industries and Sport and Leisure and in a recent book publication; Planning for Tourism: Towards a Sustainable Future he has written about the linkages between community initiatives and sustainability. He has delivered over 25 international conference papers including a keynote address on Tourism and the Arts at Ostfalia University, in Germany and delivered a presentation on public art at the Courthauld Institute, at Somerset House, London.