The Sage Handbook of Social Media Research Methods
商品資訊
ISBN13：9781473916326
出版社：SAGE Publications UK
作者：Luke Sloan (EDT)
出版日：2016/12/14
裝訂／頁數：精裝／679頁
規格：25.4cm*17.8cm*5.1cm (高/寬/厚)
商品簡介
The SAGE Handbook of Social Media Research Methods offers a step-by-step guide to overcoming the challenges inherent in research projects that deal with ‘big and broad data’, from the formulation of research questions through to the interpretation of findings. The handbook includes chapters on specific social media platforms such as Twitter, Sina Weibo and Instagram, as well as a series of critical chapters.
- The holistic approach is organised into the following sections:
- Conceptualising & Designing Social Media Research
- Collection & Storage
- Qualitative Approaches to Social Media Data
- Quantitative Approaches to Social Media Data
- Diverse Approaches to Social Media Data
- Analytical Tools
- Social Media Platforms
This handbook is the single most comprehensive resource for any scholar or graduate student embarking on a social media project.?
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