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Performing Consumers ― Global Capital And Its Theatrical Seductions
90折

Performing Consumers ― Global Capital And Its Theatrical Seductions

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:NT$ 2839 元
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: 90 折 2555 元
無庫存,下單後進貨(到貨天數約30-45天)
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商品簡介
作者簡介

商品簡介

Performing Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who encounter them at branded superstores.

Looking at our performative desire to ‘try on' otherness, Maurya Wickstrom employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and The Lion King; and The Forum Shops at Caesar's Palace in Las Vegas. In this post-product era, each builds for the performer/consumer an intensely pleasurable, somatic experience of merging into the brand and reappearing as the brand, or the brand's fictional meanings.

To understand this embodiment as the way that capital is producing subjectivity as an aspect of itself, Wickstrom casts a wide net, drawing on:

  • the history of capital's relationship with theatre
  • political developments in the United States
  • recent work in political science, philosophy, and performance studies.

An adventurous study of theatrical indeterminancy and material culture, Performing Consumers brilliantly takes corporate culture to task.

作者簡介

Maurya Wickstrom is Assistant Professor of Drama at the College of Staten Island, City University of New York.

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優惠價:90 2555
無庫存,下單後進貨
(到貨天數約30-45天)

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