Product Management For Dummies

Product Management plays a pivotal key in the organizational role, with product managers usually found at companies that build products or technology for customer or internal use. Someone who holds the position of Product Manager is in charge of the product brand, including, but not limited to, marketing, strategy, forecasting, and profit and loss.Product Management for Dummies will teach the foundations of Product Management so that readers can be dramatically more effective in their jobs.

It will include:

• What Product Management is (and what it is not)
• The Rising Importance of Product Management in the Corporate World
• The Product Lifecycle
• Market Research
• Competitive Analysis
• Market and Pricing Strategy
• Product Roadmaps
• Influencing, negotiation, and people skills for Product Managers
• Tools for Product Managers

Learn to:

• Create a winning strategy for your product
• Gather and analyze customer and market feedback
• Prioritize and convey requirements to engineering teams effectively
• Maximize revenues and profitability

Brian Lawley is the CEO and founder of the 280 Group, the world's leading product management consulting and training firm. Pamela Schure is director of products and services with the 280 Group. She has worked in product management, product marketing, and marketing for Apple and Adaptec, among other companies.