Modern Fashion Traditions ─ Negotiating Tradition and Modernity Through Fashion

Modern Fashion Traditions questions the role of emerging fashion cities and spaces of consumption independently from the West. Too often, these fashion systems are studied in relation to globalisation and Western fashion, but this book draws on a wide range of non-Western regions and analyses their similarities and differences as self-contained fashion systems, contesting ambiguous notions of tradition and modernity, continuity versus change, and 'the West versus the Rest'.

Preconceptions about non-Western fashion are challenged through diverse case studies from international scholars, including street-style identity in Bhutan, the influence of Ottoman cultural heritage on contemporary Turkish fashions and an investigation into the origins of the word 'fashion' in Chinese. Negotiating tradition, foreign influence and the assumed global dominance of 'conventional' fashion cities,Modern Fashion Traditions will give readers a clearer understanding of contemporary international identities.

Accessibly written, this ground-breaking text makes an important contribution to the study of non-western fashion and dress and will be a fantastic resource for students of fashion history and theory, anthropology and cultural studies.

M. Angela Jansen is a post-doctoral researcher at the London College of Fashion, University of the Arts London, UK. Her publications includeMoroccan Fashion: Design, Tradition and Modernity (Bloomsbury, 2014).

Jennifer Craik is research professor in the School of Fashion at Queensland University of Technology, Australia. Her publications includeUniforms Exposed: From Conformity to Transgression (Berg, 2005) and Fashion: The Key Concepts (Berg, 2009).