商品簡介
Right of publicity is multi-faceted, complex, and continues to evolve at an amazing pace. This clear and accessible examination of a multi-faceted topic, where the legal and business complexities are greater than with other forms of intellectual property, covers the legal aspects of these rights; parallels between traditional brands and celebrity brands, and the business, finance, and analytical issues in valuation; and the structuring, pricing and challenges of deals for all types of celebrities.
作者簡介
Weston Anson is Chairman of CONSOR, an intellectual asset consulting firm specializing in trademark, patent, and copyright licensing; valuations; and expert testimony. The firm is headquartered in La Jolla, California, and has offices in New York and London. A seasoned consumer goods marketer, Mr. Anson has also led the way in developing and establishing accepted methods to value brands, technologies, and other IP. He is an expert in building and licensing brands, as well as developing and managing licensing programs for all IP. In addition, he is also an acknowledged pioneer in developing the methodologies that enable accurate valuation of IP on a worldwide basis.
