The Survey Handbook
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ISBN13：9780761925804
出版社：Sage Pubns
作者：Arlene G. Fink
出版日：2002/10/22
裝訂：平裝
規格：22.2cm*15.2cm*1.3cm (高/寬/厚)
定價
：NT$ 4275 元若需訂購本書，請電洽客服 02-25006600[分機130、131]。
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"Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey."
--Gerald Albaum, University of Oregon, review in Journal of Marketing Research
New to this edition:
- The characteristics and uses of qualitative surveys
- The steps in a content analysis of qualitative data
- Survey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconduct
- The main components of an informed consent form
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