The Enduring Advisory Firm: How To Serve Your Clients More Effectively And Operate More Efficiently

The business of financial advice will not maintain the level of success its achieved without a systematic and consistent focus on innovation and business evolution. Advisors have built their businesses by baby boomers for baby boomers. Few have seriously retooled aspects of their business to ensure their relevance in the face of current trends and technological shifts.

The book will discuss:

• The rise of powerful consumers like the millennial generation and women
• The desire for workflow and workplaces that are easy to operate in
• Ubiquitous technology experiences in our non-financial lives that, if mirrored, could create more interactions with our investors and workforce that are easy, fun, fast, and help to simplify complex issues, communicate real-time, save time and minimize frustrations
• The demand for financial advice that has outstripped the number of professionals qualified to deliver that – and the opportunity to rethink succession planning as growth planning and leverage technology to scale business
• The changing preferences of younger talent and what they look for in careers and leaders

Combining a fact-based approach with case studies and examples of advisor decisions, this book will be a detailed guide for financial advisors on adjusting their strategy to attract more clients, grow organically, and operate more efficiently by practice management experts Mark Tibergien and Kim Dellarocca.

MARK C. TIBERGIEN is CEO of Pershing Advisor Solutions, a BNY Mellon company. A regular columnist for Investment Advisor magazine, he is the author of Practice Made Perfect, How to Value, Buy, or Sell a Financial Advisory Practice, and Practice Made (More) Perfect.

KIMBERLY G. DELLAROCCA is managing director, BNY Mellon. In addition to her global marketing leadership role, Kim directs one of the industry's most expansive thought leadership programs and has overseen the publishing of more than 125 studies and papers on the critical topics facing financial services firms today. Kim is invited to speak internationally and her views have been quoted more than 100 times in industry and mainstream publications, including The New York Times, Bloomberg, The Financial Times, Wall Street Journal, and USA Today.