The Reducetarian Solution ─ How the Surprisingly Simple Act of Reducing the Amount of Meat in Your Diet Can Transform Your Health and the Planet

Founder of The Reducetarian Foundation Brian Kateman presents 60 original essays from a diverse array of important thinkers on how the simple act of cutting 10% or more of the meat from one's diet can transform the life of the reader, animals, and the planet.

Brian Kateman coined the term "Reducetarian"—a person who is deliberately reducing his or her consumption of meat—and a global movement was born.

In The Reducetarian Solution, Kateman presents 60 original essays from influentual thinkers on how the simple act of cutting 10% or more of the meat from one's diet can transform the life of the reader, animals, and the planet. This book features contributions from such luminaries as Seth Godin, Kathy Freston, Joel Fuhrman, Marc Bekoff, James McWilliams, Naomi Oreskes, and others. With over 40 vegan, vegetarian, and "less meat" recipes from bestselling cookbook author Pat Crocker, as well as tons of practical tips for reducing the meat in your diet (for example, skip eating meat with dinner if you ate it with lunch; replace your favorite egg omelet with a tofu scramble; choose a veggie burrito instead of a beef burrito; declare a meatless day of the week), The Reducetarian Solution is a life—not to mention planet!—saving book.

Brian Kateman is cofounder and president of the Reducetarian Foundation, a non-profit organization that encourages people to reduce the amount of meat that they consume to create a more healthy, sustainable, and compassionate world. Kateman is also Innovation Manager at The Good Food Institute, where he focuses on expanding the pipeline of good food start-ups. A TEDx speaker and leading expert on the food system and behavioral change, he has appeared in hundreds of media outlets including Vox, The Huffington Post, National Geographic, The Atlantic, Quartz, Salon, The Los Angeles Times, Fox News, and The Daily Mail.