Monetizing Your Data: A Guide To Turning Data Into Profit-Driving Strategies And Solutions

This title provides analysts the tools, techniques, and methods to “monetize their organization’s data.” A base understanding of the evolution of analytics and how organizations need to add new positions to make the best use of the volume and types of information they already have. It is a methodology for Decision Architecture that helps analyst and organizations drive revenue or save costs through repeatable processes, analytics, and data monetization strategies. In addition, techniques for structuring data for business analytics and automation that provide an understanding into aggregation strategies, data quality, and data transformation are given. This includes transforming organized and unstructured information into usable business data.

Andrew Roman Wells?is the CEO of Aspirent, a management consulting firm focused on analytics. He has extensive experience building Analytical Solutions for a wide range of companies, from Fortune 500s to small non-profits. Andrew focuses on helping organizations utilize their data to make impactful decisions that drive revenue through monetization strategies. He has been building analytical solutions for over 25 years and is excited to share these practical methods, tools, and techniques with a wider audience.

In addition to his role as an executive, Andrew is a hands-on consultant, which he has been since his early days building reporting solutions as a consultant at Ernst & Young. He refined his craft in Silicon Valley working for two successful startups focused on customer analytics and the use of predictive methods to drive performance. Andrew has also held executive roles in industry as Director of Business Intelligence at Capital One where he helped drive several patented analytical innovations. From consulting, to startup companies, to being in industry, Andrew has had a wide variety of experience in driving growth through analytics. He has built solutions for a wide variety of industries and companies including The Coca-Cola Company, IHG, The Home Depot, Capital One, Wells Fargo, HP, Time Warner, Merrill Lynch, Applied Materials, and many others.

Andrew lives in Atlanta with his wife, Suzannah, and he enjoys photography, running, and international travel. He is a co-owner at Michael Andrews Bespoke. Andrew earned a Bachelor’s degree in Business Administration with a focus on Finance and Management Information Systems from the University of Georgia.

Kathy Williams Chiang?is an established Business Analytics practitioner with expertise in guided analytics, analytic data mart development and business planning. Prior to her current position as VP, Business Insights, at Wunderman Data Management, Ms Chiang consulted with Aspirent on numerous analytic projects for several multi-national clients including IHG, Coca Cola among others. She has also worked for multi-national corporations including Telecommunications Systems of Trinidad and Tobago, Acuity Brands Lighting, BellSouth International and Portman Overseas.

MS Chiang is experienced in designing and developing Analytic tools and management dashboards that inform, matter and drive action. She is highly skilled in data exploration, analysis, visualization and presentation and has developed solutions in Telecom, Hospitality and Consumer Products industries covering customer experience, marketing campaigns, revenue management and web analytics.

Ms. Chiang, a native of New Orleans, holds a Bachelor of Science degree in chemistry, summa cum laude with University honors (4.0), from Louisiana State University, as well as a MBA from Tulane University and is a member of Phi Beta Kappa and Mensa. Among the first wave of Americans to enter China following normalization of relations, Ms Chiang lived in northeast China under challenging conditions for two years teaching English, learning Mandarin Chinese and traveling extensively throughout China. Over her career, she has worked in the United States, Caribbean, UK, Latin America, and China.