Why Irrational Politics Appeals ─ Understanding the Allure of Trump

2016 election has inspired millions of U.S. citizens—and struck terror in the hearts of millions of others. This book explains the elective allure of Trump, examines how Trump's success ties into the hopes and fears of Americans, and calls into question the limitations of our democratic system.
• Examines Donald Trump's ascendancy and elective allure from the perspectives of social, political, and evolutionary psychology as well as neuroscience and biopsychology• Challenges readers to reconsider the processes of electoral politics and political voting in the United States• Considers how voting behavior and political choices are often based on emotions rather than a rational, carefully considered decision-making process

Mari Fitzduff is the founding director of the international Master of Arts Programs in Conflict Resolution and Coexistence at the Heller School at Brandeis University.