Love is the surprising emotion that companies cannot afford to ignore.
Lovability — genuine, heartfelt devotion and loyalty from customers — is what propels a select few companies ahead, leading to consistent growth and profitability. Think about the companies that you really care about and how they make you feel. Love is central to all human interactions, and business is made up of human interactions. Do the math and the solution is clear: Love is central to business. Nobody talks about it, but it is obvious in hindsight that love is everything in all we work for and can even be measured.
This book shares what Silicon Valley-based author and CEO Brian de Haaff knows from a career of founding successful technology companies and building award-winning products. He reveals the secret to his own company's growth and the engine behind customer love — a set of principles that he pioneered and named The Responsive Method. In preparation for writing this book, he interviewed innovators at dozens of name brand and out-in-front organizations to help readers discover how to build their own lovable products and be happy doing it.
Much has been written about how to build a breakthrough product and successful business, but the author's message is original and refreshing. In a business world that has increasingly emphasized hype over substance and unicorns over profitable growth, it's time for a new recipe for business success. Lovability is the essential ingredient readers have been looking for.
Brian de Haaff seeks business and wilderness adventure. He has more than 20 years of experience building breakthrough products and has founded multiple successful software companies. He is the co-founder and CEO of Aha! — one of the fastest growing companies in the U.S. and the world’s #1 product roadmap software. His two previous startups were acquired by well-known public companies.
Brian writes and speaks about product and company growth and the adventure of living a meaningful life. More than 200,000 people follow him on social media and he is a regular contributor to Inc., Entrepreneur, and The Huffington Post. He has been named multiple times by LinkedIn as one of the world's 10 most influential management and culture writers.
He is a proud graduate of both The University of California at Berkeley and Northwestern University. Brian lives in Silicon Valley with his wife and three sons.
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