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Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. We are now subject to "adcreep"?modern marketing's march to create a world where advertising can be expected anywhere and any time. Whether we realize it or not, adcreep has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private.
In Adcreep, Mark Bartholomew exposes a world of today's marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric evaluations, complex algorithms, and facial recognition technology are all employed in this brave new world of modern advertising. Deploying a variety of new marketing devices, businesses expand into new terrain, develop rich and portable records of consumer preference, deliver advertising customized for the idiosyncratic thought processes of individual commercial targets, and obscure their own role by mobilizing others to convey their advertising messages for them. These techniques let advertisers know us on a deeper, more intimate level than ever before, dramatically tilting the historical balance of power between advertiser and audience. Bartholomew takes readers through the curious and sometimes troubling world of new advertising techniques, while also critiquing a modern American legal system's failure to stem the flow of adcreep, allowing invasive advertising to proceed unchecked into our parks, schools, and digital lives.
In Adcreep, Mark Bartholomew exposes a world of today's marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric evaluations, complex algorithms, and facial recognition technology are all employed in this brave new world of modern advertising. Deploying a variety of new marketing devices, businesses expand into new terrain, develop rich and portable records of consumer preference, deliver advertising customized for the idiosyncratic thought processes of individual commercial targets, and obscure their own role by mobilizing others to convey their advertising messages for them. These techniques let advertisers know us on a deeper, more intimate level than ever before, dramatically tilting the historical balance of power between advertiser and audience. Bartholomew takes readers through the curious and sometimes troubling world of new advertising techniques, while also critiquing a modern American legal system's failure to stem the flow of adcreep, allowing invasive advertising to proceed unchecked into our parks, schools, and digital lives.
作者簡介
Mark Bartholomew is Professor of Law at University at Buffalo School of Law.
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