商品簡介
This collection of socioeconomic perspectives on buying behavior consists mostly of previously published IGI Global chapters, but also include two new ones on a microeconomic contest and a new one on marketing strategy influence on the pharmaceutical sector. Other topics include the role of social marketing in fuel efficient vehicles, effective surveillance management during service encounters: a conceptual framework, consumer information systems research agenda: meeting challenges for interactive television service development, consumption and well-being: collecting experiences rather than material possessions, and the aural nature of atmosphere in a retail setting. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)
