商品簡介
Contributors from marketing of course, but also economics, industrial engineering, computer science, tourism, and other fields explain the theory and practice of marketing products as environmentally safe. In sections on tactics and impacts and corporate culpability, they consider such topics as green marketing as a tool for reducing the environmental footprint of construction, emerging strategies in green marketing within the new sustainability paradigm, the impact of green attributes from suppliers on supply chain performance, the practice of green marketing in organic agriculture in Turkey, eco-friendly culpabilities of modern corporates on ecological marketing, and an overview of electric vehicle technology: a vision towards sustainable transportation. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)
