商品簡介
An Introduction to Political Communication examines how a range of political players, including political parties, trade unions, pressure groups, NGOs and terrorist organisations make use of the media to communication their message.
In the new edition of this classic textbook, Brian McNair look at the constantly evoling world of political media and it’s effects upon audience. The communicative practices of organizations at all levels are anaylsed, from grass-root protest through to the global political campaigning of governments and international bodies.
The sixth edition features:
- Extensive updates covering party political advertising, political public relations, pressure group publicity and globalised political communication
- Expanded content on digital and social media in political communication
- A broader range of international examples, drawn from Asia, Latin America, Australia and the Arab Spring uprisings
- Updates to cover recent major elections in US and UK
- A companion website hosting new pedagogical features including glossary questions, annotated course notes and links to further content.
作者簡介
Brian McNair is Professor of Journalism, Media and Communication at the Queensland University of Technology. He is the author of numerous books and articles on political media, includingNews and Journalism in the UK (Fifth Edition, 2009), Cultural Chaos (2006),Mediated Access (2003), Journalism & Democracy (2000).
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