Presenting Data Effectively, Second Editionfocuses on the best possible communication strategies for anyone working with data. From students developing a research poster to faculty presenting data findings at a conference, Stephanie Evergreen provides the guiding principles of presenting data in evidence-based ways so that audiences are more engaged and researchers are better understood. The book draws on findings from fields like vision science, cognitive psychology, communications, and graphic design and applies them to the everyday reporting and dissemination taking place in higher education and the professional world. Principles related to graphics, color, placement, and typeface are illustrated through before-and-after cases submitted to and developed by the author, primarily using the standard software in Microsoft Office. The
Second Edition, now in full color, includes the author's most recent thinking and experience, a review of the recent literature on data visualization, and an improved layout with larger screenshots.
Presenting Data Effectively teaches how color and text can be applied with graphics and arranged in such a way that posters, slides, graphs, and reports communicate your data effectively. The author's companion book, Effective Data Visualization is all about how to choose the right chart for your data and then how to construct it, step by step, using Excel so that it tells your story.
