Social Media Performance Evaluation and Success Measurements

This work for scholars, researchers, and practitioners brings together international contributors in computer engineering, information engineering, public administration, marketing, public relations, and communications. They reveal the latest research in issues related to participation, technology acceptance, trust, and development of social media. The first two chapters overview social networking and social media. The next section reviews contemporary forms of social media, such as micro-blogging sites in China, the use of social media tools in marketing, and the use of social networking in crisis communications. Later chapters explore issues related to social media effectiveness. Discussion encompasses social media use in nonprofit organizations, measuring return on investment, and online election campaigns in Israel. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)