Just Sell It: Exceptional Selling Is Easier Than You Think

Surveys of sales professionals consistently report that ?fear of rejection,” ?call reluctance,” and ?lack of confidence” remain among the top reasons for sales ineffectiveness. Just Sell It!: Exceptional Selling is Easier Than You Think describes the importance of self-confidence within a sales context, teaching salespeople how to generate, nurture, and apply confidence to all kinds of selling situations.
Just Sell It! is much more than the typical sales book, which predominantly focuses on selling technique and selling relationships. While these approaches have proven validity and application, they do not address the bedrock of what makes them work: selling self-confidence.
Written in three parts, the book helps readers understand the fundamentals for a successful sales career?the skills, attitudes, and knowledge required to drive confident outcomes. It addresses how to effectively handle objections, move toward the close, and build supportive networks, agendas, and rapport. Focusing on how a salesperson can create results through renewed confidence, Just Sell It! will provide anyone needing to make a sale with the essential steps for crafting and re-tooling their sales processes.

Patrick Morin is an experienced CEO, strategist, and recognized thought leader on building high-performance organizations ? especially those that want to be more sales and marketing-driven. Medical, financial, real estate, manufacturing, and government organizations have repeatedly engaged him to help formulate strategy, retool cultures, and drive results. Patrick is a partner with The Cross Partnership, a global consultancy specializing in engagements by private equity firms to improve the performance of their invested companies. Patrick was Senior Vice President with Cornerstone Realty Income Trust, Inc., a $1.5 billion New York Stock Exchange-traded company that owned and operated over 24,000 apartments. A top-ranked executive trainer, speaker, and business columnist, Patrick has been an instructor with Dale Carnegie Training for 19 years, and as a member of the National Speakers Association, has conducted over 1,400 keynotes and training meetings for businesses, associations, government agencies and community groups. He writes a weekly column on sales, selling, and sales management for the Central Pennsylvania Business Journal and a weekly blog for Lendio.com. Patrick has three sons, and lives in Richmond, Virginia.


Dick Cross has worked with underperforming companies for more than 25 years, helping mainstream businesses get "unstuck" to achieve their next level of success. Dick has been the Chairman, CEO or President at eight of those companies, and has mentored more than 100 CEOs at others. A frequent lecturer, he is the creator of The President's Course at Harvard's Executive Program at the Graduate School of Design. Dick spent much of his career in private equity circles, including Fenway Partners, and currently is managing principal at The Cross Partnership and founding partner of Alston Capital Partners. He serves on the board of numerous corporate, philanthropic and civic organizations. A resident of Concord, MA and Gloucester, VA, Dick is the author of Just Run It!: Running an Exceptional Business is Easier Than You Think (Bibliomotion 2012).