滿額折
Global Marketing Management System
商品資訊
ISBN13：9789813201071
出版社：World Scientific Pub Co Inc
作者：Basil Janavaras; Suresh George
出版日：2017/12/31
裝訂／頁數：精裝／350頁
規格：22.9cm*15.2cm*2.5cm (高/寬/厚)
版次：2
定價
：NT$ 3332 元優惠價
：
90 折 2999 元
無庫存，下單後進貨(採購期約4~10個工作天)
下單可得紅利積點：89 點
商品簡介
商品簡介
This is the second edition of the Global Marketing Management System (GMMS). The GMMS approach (GMMS book + GMMSO4 software) provides a rigorous theoretical base and a comprehensive, systematic and integrative planning process designed to guide students and managers alike through the decision-making process of a company seeking global market opportunities.The book aims to provide a structure, platform, tools and a systematic step-by-step process designed to support the creation of a strategic and applied oriented methodology to global business planning and strategy formulation. It introduces the GMMS process as a demonstration of a successful application of using web-based tools in teaching international business. The book also facilitates the ability of students to enhance their understanding of decision making in international management and bridge the gap between theory and practice.
購物須知
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。