商品簡介
This guide shows library and community leaders who need to build a local library “vote yes” committee and win an election for library funding how to run ballot measures and tax referendums. Using political campaigns as analogies and examples, it explains how political perceptions are formed, how political power works, and how to use techniques to reach funding and political goals, including how to set up the committee structure, identify the core leadership team, set up the committee for success, develop marketing and messages, raise funds, engage volunteers, canvass, contact voters, network, create a campaign plan and budget, get on the ballot, respond to opposition, get the attention of media, create campaign events, email voters, and use paid media, voter data and polling, websites and digital platforms, and Facebook. Annotation ©2017 Ringgold, Inc., Portland, OR (protoview.com)
