商品簡介
“Truly new insights that lead to better decision making.”JELLE PRINS, DESIGN MANAGER, UBERIn our changing consumer landscape, it's not enough to produce an outstanding product or service. To grow valuable relationships with customers, organisations must successfully bridge the gap between data and customer experience. This accessible book contains exhilarating practical examples and takes a refreshing look at how small and large businesses can harness the power of data and gain deep insights into customer needs by making a real connection, even at the kitchen table. The tools included are the key to change your organisation's culture to focus on both human relationships and analytics and grow a healthier financial bottom line.Learn how to:•find customers willing to build a long-term relationship•invest in loyal customers without going bankrupt•understand the impact of pricing•explore the power of big data with common sense•discover deeper customer needsPraise for How to Succeed in the Relationship EconomyThe authors look into the future of subscription economics as few can. It elegantly captures the change in the consumer landscape we are witnessing… This book is a must-read for anyone serious about evolving their business.”—STACY SPIKES, Cofounder, MoviePass“A real milestone in a journey every business should have embarked upon a while ago. It's never too late to learn from the best, and I encourage you to dive deep into this most up-to-date guide available on data and customer experience.”—VINCENT PEYREGNE, CEO, WAN-IFRA“A fascinating, real-world guide for businesses who want to harness the power of smart analytics to create meaningful and sustainable customer relationships.”—DAVID CLINCH, Global News Editor, Storyful“We have moved from a transactional economy to a relational economy. This is a timely book … because it provides us with the essential tools to manage this shift.”—ERIK ROSCAM ABBING, Director, Livework Netherlands
