Creativity and Strategic Innovation Management was the first book to integrate innovation management with both change management and creativity to form a guide to innovation as a tool for survival in rapidly changing market conditions. Treating creativity as the process, and innovation the result, Goodman emphasise the importance of a strategic approach to management through fostering creative processes.
Revised and updated for a second edition, this groundbreaking book now includes:
The book is also supported by a range of new tutor support materials.
This textbook is an ideal accompaniment to postgraduate courses on innovation management and creativity management. The focused approach also makes it useful as supplementary reading on a range of courses from management of technology to strategic management.
Malcolm Goodman is Senior Teaching Fellow at Durham University, UK.
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