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From Awareness to Commitment in Public Health Campaigns ─ The Awareness Myth

From Awareness to Commitment in Public Health Campaigns ─ The Awareness Myth

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This book discusses several myths of the benefits of raising awareness: awareness is enough, awareness equals acceptance, awareness is education, awareness is altruistic, and awareness equals health. It offers a model that moves from awareness to a commitment to solving and alleviating health problems through various communication methods.

作者簡介

Myleea Dawn Hill is professor of strategic communication in the Department of Communication at Arkansas State University.

Marceline Thompson Hayes is professor of communication studies and chair of the Department of Communication at Arkansas State University.

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定價:100 5995
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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