Digital @ Scale

Digital @ Scale provides a unique roadmap for companies looking to transform business models that are threatened by digitalization. Digital players have the potential to conquer and disrupt all industries. However, this wonderful new world has a dark side: those who refuse to change lose. Digitalization triggers creative destruction, a term popularized by economist Joseph Schumpeter. The new combination of production factors ousts and destroys old structures and traditional business models.

Top of mind questions:

• Why does a company need to change in light of the digital challenge, and how critical is the topic of digital for the company’s business?
• What precisely needs to change—in terms of the overall business model, the central elements of value creation such as product development, marketing, and the supply chain, through to basic functions such as technology, organization, and corporate culture?
• How will the company organize the digital transformation and change structures, processes, IT, and management instruments?

Dr. Jurgen Meffert is a Senior Partner in the McKinsey Dusseldorf office. He is both the Director of Digital McKinsey in the area of B2B, and founder of McKinsey's initiative for SME growth companies. He advises several leading global firms in the telecommunications, high-tech, and media industries, and has overseen extensive transformation programs in various fields, from growth and innovation strategies, marketing, and sales through to processes and organization.

Anand Swaminathan is a Senior Partner in the McKinsey San Francisco office. He is a leader at the intersection of Digital McKinsey and McKinsey New Ventures and focuses on helping organizations across industries leverage technology and digital capabilities to evolve their operating models, transform their businesses to effectively serve their customers, and scale operations efficiently. For over 20 years he has focused on serving clients in the financial services, technology, retail, and industrial sectors. In 2015 Anand was named to Fortune magazine's 40 under 40 most influential young people in business.