Branding the Nation, the Place, the Product

This book explores contemporary practices of brand management in multi-level of nation, place, and product. The book adopts an interdisciplinary approach and draws on international case studies to examine recent phenomena in branding and demonstrate how nation branding, place branding and product branding are substantially interwoven. It focuses on rethinking branding as a process that works through the assemblage and blurring of a multiplicity of scales, and through a variety of ‘objects’ that are differently communicated, intertwined and commodified through branding. This innovative book will be of interest to students and researchers in geography, sociology, cultural studies and business studies.

Ulrich Ermann is a Professor in human geography at the University of Graz. His research interests lie at the intersection between economic and cultural geography, exploring geographies of consumption and production, and commodities and brands.

Klaus-Jurgen Hermanik, Priv.-Doz. Mag. PhD, assistant professor at the Centre for Cultural Studies, University of Graz.