How to Capture Ideas and Create Compelling Content ─ An A-to-Z Approach

Three critical questions to get started. Five ways to capture ideas. Seven keys to create compelling content. Infinitely better results. Journalist and PR expert Rich Finlinson has written the ultimate guide to successful communication. Learn to creatively capture and generate ideas that address the real world needs. Then explore how to refine and present those ideas in compelling ways that involve and motivate your audience to act. The information is organized in easy-to-navigate chapters and appendices with more than two dozen action scenarios. Like Strunk and White's classic "The Elements of Style" this small guide packs a large creative punch. How to Capture Ideas and Create Compelling Content will make your content work for you, instead of the other way around.

Rich Finlinson, M.Ed., APR, is a recovering journalist and strategic communicator who helps organizations achieve their goals by celebrating innovation and fostering interactive relationships. He started behind a microphone telling stories to children on the train ride at an amusement park. He wrote stories and took photos for his high school newspaper. In college his radio stories earned a scholarship and led to an award-winning stint as a reporter and wire service writer. Journalism opened the door to public relations. For more than a decade he has provided strategic leadership in telecommunications and education. He is accredited by the Public Relations Society of America and holds a Master’s degree in Instructional Design and Educational Technology from the University of Utah. He enjoys ham radio, lap swimming and rock climbing.