When the skincare company Rodial launched its cult "snake" serum, the press quickly called the business an "overnight success." However, Rodial's founder Maria Hatzistefanis had been toiling for 18 years, building the company from scratch in her bedroom. Now, the beauty boss sets out to demonstrate how her success stemmed from sheer hard work, tireless efforts and a lot of patience. She did it by worked hard, surrounded herself with the best, created buzz, and built her own personal brand, now a favorite with high-profile models and media personalities including Poppy Delevingne, Daisy Lowe, Erin O'Connor, Jade Jagger, and Kylie Jenner. She believes anyone can do this and her book shows how.
Maria Hatzistefanis has an MBA from Columbia Business School. She founded her skincare group, Rodial, in 1999, and now runs two brands—Rodial and Nip + Fab—with products selling across 35 countries worldwide, including the U.S. and Canada. She has been profiled in Forbes and Vanity Fair, and appeared as a guest on Project Runway.
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