Routledge Handbook of International Sport Business

Contemporary sport business is international. From international competitions and events, global sponsorship deals and marketing, sports labour markets and international broadcasting rights to lucrative flows of sports tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes and issues in international sports business, covering every core area from strategy and marketing to finance, media and the law. With cases and authors from the Americas, Europe, Asia, Africa and Australasia, this is an essential reference for any course in sport business, sport management, or international business.

Mark Dodds is an Associate Professor teaching sport marketing and sport law at the State University of New York, College at Cortland. He holds a J.D. from Marquette University Law School, a M.B.A. from Robert Morris University and a B.S. in marketing management from Syracuse University. While at MULS, he earned a Sport Law Certificate from the National Sport Law Institute. His research area is focused on legal issues of sport, the use of sport in civic engagement, sponsorship activation and legal issues with sport internships and has publish articles in journals such as: Marquette Sports Law Review; Journal of Sponsorship; Journal of Brand Strategy; Journal Choregia; Case Studies in Sport Management; the Journal of Physical Education, Recreation and Dance, Journal of Sponsorship; International Journal of Sport Management and Marketing; and College Athletics and the Law. He co-edited the award-winning Encyclopedia of Sports Management and Marketing and a special motorsports issue of International Journal of Sport Management and Marketing. He is a member of the North American Society for Sport Management (NASSM), the Sport and Recreation Law Association (SRLA), the Sport Marketing Association (SMA), and the New York State Bar Association.

Kevin Heisey is an Associate Professor teaching sport economics and finance, sport marketing, sport sales and promotion, and sport outreach at Liberty University. He holds Ph.D. in sport economics from the German Sport University-Cologne, an M.A. in economics from University of Central Missouri, and a B.A. in economics from Franklin and Marshall College. His research focuses on the impact of sport events on local economies and he has written book chapters on the macroeconomics of international sport and ticket pricing. He is a member of the North American Society for Sport Association (NASSM), the International Association of Sports Economists (IASE), the North American Association of Sports Economists (NASE), the Sport Marketing Association (SMA) and the European Association of Sport Management.

Aila Ahonen is a Senior Lecturer in JAMK University of Applied Sciences Finland teaching sport marketing and sport management in Sport Business School Finland. She holds a BA in marketing from Coventry University Business School, United Kingdom, MSc in entrepreneurship from Jyvaskyla University School of Business and Ecomomics, Finland, where she is completing her PhD as well. She has accomplished the Pedagogical Studies for Adult Education in Jyvaskyla University Faculty of Education. Her research area at work is focused on sport events and their economic impact, fan values, image profile and customer satisfaction. Her other area of interest in research is sport entrepreneurship. Her recent publications include a book: The Image of Football – Case FIFA 2010 South Africa and articles in various journals. She is a member of the European Association of Sport Management (EASM). She also works together with Finland’s Olympic Committee’s Research Institute for Olympic Sports in various projects.