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Vertical Disintegration in the Corporate Hotel Industry
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Vertical Disintegration in the Corporate Hotel Industry

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:NT$ 11020 元
優惠價
909918
若需訂購本書,請電洽客服 02-25006600[分機130、131]。
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商品簡介
作者簡介

商品簡介

This book evaluates how and why vertical disintegration has occurred in the global corporate hotel industry, as it undergoes a structural transformation. It provides a unique insight into the new competitive landscape. Underpinned by academic literature, it includes first-hand accounts from the most eminent senior executives of firms in and around the industry. It provides an in-depth perspective of a modern industrial phenomenon and makes observations as to the profitable way forward for the industry.

This text is an important read for those working, advising and investing in the sector as well as for students, graduates and researchers.

作者簡介

Professor Angela Roper has been the Chair and Director of the International Centre for Hotel and Resort Management (ICHARM), University of West London, UK, which has strong links with the international hotel industry. She previously held senior academic positions at the University of Surrey, UK and Oxford Brookes University, UK. Having begun her academic career at the University of Huddersfield, she also worked as an Analyst for the Bank of Scotland Group. Angela has been researching the development of hotel chains for some 30 years.

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優惠價:90 9918
若需訂購本書,請電洽客服 02-25006600[分機130、131]。

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