90折
Understanding Enterprise ― Entrepreneurs and Small Business
商品資訊
ISBN13：9781137584540
出版社：Palgrave Macmillan
作者：Simon Bridge; Ken O'Neill
出版日：2017/11/10
裝訂／頁數：平裝／368頁
規格：26cm*19.7cm*2.5cm (高/寬/厚)
版次：5
定價
：NT$ 5397 元優惠價
：
90 折 4857 元
若需訂購本書，請電洽客服 02-25006600[分機130、131]。
商品簡介
作者簡介
商品簡介
Now in its fifth edition Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success—or otherwise—of government policy.
Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide.
Key features:
- A balanced overview of both theoretical and practical perspectives
- Reassessment of traditional views and a critique of conventional wisdom
- Questions, exercises and essay and discussion topics for each chapter, enabling students to develop strong subject knowledge and critical evaluation skills
- Stimulating mini cases and innovative examples to help students understand the mind-set required for successful enterprising behaviour
- A companion website featuring a range of resources for both students and instructors, including PowerPoint slides, multiple choice questions, additional case studies and model solutions to problems
- Extensively revised to take into account the latest thinking and research, with updated content and examples throughout
- Updated coverage of the impact and failings of comparative government policies
- Enhanced pedagogical features to engage students and enliven their learning experience.
作者簡介
Simon Bridge has been involved in formulating, delivering and/or assessing enterprise policy for nearly 30 years, most recently as an enterprise and economic development consultant and before that as the Enterprise Director of a small business agency. He is also a Visiting Professor at the University of Ulster. His other books include Rethinking Enterprise Policy: Can Failure Trigger New Understanding? (Palgrave Macmillan, 2010) and, co-written with Brendan Murtagh and Ken O'Neill, Understanding the Social Economy and the Third Sector (Palgrave Macmillan, 2009)
Ken O'Neill is Professor Emeritus at the University of Ulster, a former President of the International Council for Small Business (ICSB), a member of the Steering Committee of the International Small Business Congress (ISBC), a former President of the UK's Institute for Small Business and Entrepreneurship (ISBE), and is a Director of The Genesis Initiative. In 2005 he became the first person to receive The Queen's Award for Enterprise Promotion – Lifetime Achievement Award. He has also co-written Understanding the Social Economy and the Third Sector (Palgrave Macmillan, 2009) with Simon Bridge and Brendan Murtagh.
Ken O'Neill is Professor Emeritus at the University of Ulster, a former President of the International Council for Small Business (ICSB), a member of the Steering Committee of the International Small Business Congress (ISBC), a former President of the UK's Institute for Small Business and Entrepreneurship (ISBE), and is a Director of The Genesis Initiative. In 2005 he became the first person to receive The Queen's Award for Enterprise Promotion – Lifetime Achievement Award. He has also co-written Understanding the Social Economy and the Third Sector (Palgrave Macmillan, 2009) with Simon Bridge and Brendan Murtagh.
購物須知
外文書商品之書封，為出版社提供之樣本。實際出貨商品，以出版社所提供之現有版本為主。部份書籍，因出版社供應狀況特殊，匯率將依實際狀況做調整。
無庫存之商品，在您完成訂單程序之後，將以空運的方式為你下單調貨。為了縮短等待的時間，建議您將外文書與其他商品分開下單，以獲得最快的取貨速度，平均調貨時間為1~2個月。
為了保護您的權益，「三民網路書店」提供會員七日商品鑑賞期(收到商品為起始日)。
若要辦理退貨，請在商品鑑賞期內寄回，且商品必須是全新狀態與完整包裝(商品、附件、發票、隨貨贈品等)否則恕不接受退貨。