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An Introduction To Banking 2E - Principles, Strategy And Risk Management
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An Introduction To Banking 2E - Principles, Strategy And Risk Management

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定價
:NT$ 2582 元
優惠價
902324
無庫存,下單後進貨(到貨天數約30-45天)
下單可得紅利積點 :69 點
商品簡介
作者簡介

商品簡介

A practical primer to the modern banking operation

Introduction to Banking, Second Edition is a comprehensive and jargon-free guide to the banking operation. Written at the foundational level, this book provides a broad overview of banking to give you an all-around understanding that allows you to put your specialty work into context within the larger picture of your organization. With a specific focus on risk components, this second edition covers all key elements with new chapters on reputational risk, credit risk, stress testing and customer service, including an updated chapter on sustainability. Practical material includes important topics such as the yield curve, trading and hedging, asset liability management, loan origination, product marketing, reputational risk and regulatory capital.

This book gives you the context you need to understand how modern banks are run, and the key points operation at all levels.

  • Learn the critical elements of a well-structured banking operation
  • Examine the risk components inherent in banking
  • Understand operational topics including sustainability and stress testing
  • Explore service-end areas including product marketing and customer service

Banks continue to be the heart of the modern economy, despite the global financial crisis —they have however become more complex. Multiple layers and a myriad of functions contribute to the running of today's banks, and it's critical for new and aspiring bankers to understand the full breadth of the operation and where their work fits in. Introduction to Banking, Second Edition provides an accessible yet complete primer, with emphasis on the areas that have become central to sustainable banking operation.

作者簡介

PROFESSOR MOORAD CHOUDHRY lectures on the MSc Finance programme at University of Kent Business School. He was previously Treasurer, Corporate Banking Division at The Royal Bank of Scotland, Head of Treasury at Europe Arab Bank, Head of Treasury at KBC Financial Products and a Vice President in structured finance services at JPMorgan Chase. He is a Fellow of the Chartered Institute for Securities & Investment, a Fellow of the London Institute of Banking and Finance, and a Fellow of the Institute of Directors.

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優惠價:90 2324
無庫存,下單後進貨
(到貨天數約30-45天)

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