The Bullseye Principle: Mastering Intention-Based Communication To Collaborate, Execute, And Succeed

A definitive, how-to guide to communicating, collaborating, and executing as a leader in the corporate arena

The Bullseye Principle is a self-contained tool box of essential communication techniques to help readers master the most challenging and important business interactions every corporate leader will experience in their career, from the planning stages (blueprint) to the successful outcome (bullseye) of each. This book will introduce readers to the authors' award-winning, three-step methodology relating to personal branding, leadership communication and executive presence that has been celebrated and utilized by Fortune 500 companies across the globe.

David Lewis (Chicago, IL; www.pinper.com) is co-founder and CEO of Pinnacle Performance Company, a global performance-based training firm that has revolutionized presentation and communication skills training. He is also co-inventor of The Pinnacle Method an innovative learning system that teaches professionals how to clearly and concisely influence their audience through the delivery of their message. He has spent the past 15 years in executive level sales and marketing positions at both Fortune 500 companies and hi-tech start-ups, where he was generally tasked with building and developing the initial sales forces. David Lewis co-founded LastLine Endeavors, a film development and production company that produced the award-winning feature film, Brothers Three: An American Gothic.

G. Riley Mills (Chicago, IL; www.pinper.com) is the co-founder of Pinnacle Performance Company and co-author of The Pin Drop Principle. He has served as an elite coach to some of the world's top executives and leaders in over 30 countries across the globe. Mills has guest-lectured or delivered keynotes at such events and institutions as Columbia University, Association of Training and Development, London Chamber of Commerce, New York University, Young Presidents' Organization, etc. As a writer, Mills has twice been awarded the Joseph Jefferson Citation for Best New Work and is also the recipient of a 2007 NAPPA Honor Award. His writing has also been featured in Fast Company and on the television show Nightline. Mills is also the co-founder of The Bookwallah Organization, a charitable association whose mission is to collect storybooks and set up libraries in orphanages around the world.