商品簡介
Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision. Inbound Content will teach readers how their content should attract the right people to their site, convert those people into leads, and nurture and help close them into customers.
作者簡介
Justin Champion (Hingham, MA; www.hubspot.com) is dedicated to helping businesses effectively tell their brand story and is currently an Inbound Professor for the HubSpot Academy with a focus on Content Marketing. Justin has 8+ years experience in the field of digital media and has helped companies such as Wrangler Jeans, Majestic Athletic, Pendleton Whisky, and Rock and Roll Marathon Series grow their businesses through storytelling. He brings his experience and curiosity to help solve customer content marketing needs both online and offline.
