The Sustainable Marketing Concept in European Smes ― Insights from the Food & Drink Industry

The food and drink sector represents Europe's largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and integrate sustainability into their marketing strategies and operations.

Edyta Rudawska (PhD) is Associate Professor and director of the Management and Marketing Institute at the Faculty of Economics and Management at the University of Szczecin in Poland. She is the author or co-author of over 200 publications on customer relationship management, sustainability and marketing management and has published scholarly articles in many well-referred journals. Dr Rudawska is a member of the Committee of Organization and Management Sciences of the Polish Academy of Sciences and an expert of the National Science Centre in Poland. She has delivered lectures and conducted training workshops at the University of Szczecin, Warsaw School of Economics, University of Lodz and Cracow University of Economics. She has participated in scientific internships and research programs at the University of Nicosia, University of Manchester and University of Kelaniya and has been a Visiting Professorat Guangdong University of Foreign Studies, Virtual College at University of Vitez and at the University of Jaen.