Sustainable Entrepreneurship ― Discovering, Creating and Seizing Opportunities for Blended Value Generation

The way organizations manage entrepreneurship has changed dramatically over the past decade. Today, organizations take account of economic issues, but they also adopt a broader perspective of their purpose including social and environmental issues (i.e. sustainability). Yet, despite its global spread, sustainable entrepreneurship remains an uncertain and poorly defined ambition with few absolutes.

This book reaffirms the important need to improve comprehension and explore the subtleties of how individuals, groups, and organizations can discover, create, and seize opportunities for blended value generation, by designing and operating sustainable ventures. It examines, in an interdisciplinary fashion and across sectoral and geographical boundaries, how entrepreneurial activities can be developed to be generally consistent with sustainable development goals, as well as by whom, for what reasons, and with what implications. The Editors comprehensively review key dimensions of the sustainable entrepreneurship phenomenon to establish an essential definition and up-to-date picture of the field. The 19 chapters cover four main topics:

• Understanding the intentions and motivations for sustainable entrepreneurship
• Fostering and enacting sustainability through entrepreneurial action
• Leading and inspiring sustainable entrepreneurial action
• Finding the contextually grounded implications of and challenges to sustainable entrepreneurship and blended value generation

Sustainable Entrepreneurship is an important resource for entrepreneurs, policy makers as well as students in the fields of entrepreneurship, innovation and sustainability.

Dr. Adam Lindgreen is Professor of Marketing at Copenhagen Business School where he heads the Department of Marketing. Dr. Lindgreen received his Ph.D. from Cranfield University. He has published in California Management Review, Journal of Business Ethics, Journal of Product and Innovation Management, Journal of the Academy of Marketing Science, and Journal of World Business, among others.

Dr. Francois Maon is Associate Professor at IESEG School of Management. He received his Ph.D. from Universite catholique de Louvain. Dr. Maon has published in California Management Review, Journal of Business Ethics, and International Journal of Management Reviews, among others.

Dr. Christine Vallaster is Professor of Marketing & Relationship Management at the University of Applied Sciences in Salzburg. Dr. Vallaster received her post-doctoral qualification from the University of Innsbruck (Austria). She has published in California Management Review, Journal of Business Research, European Journal of Marketing, and Journal of World Business, among others.

Dr. Shumaila Yousafzai is Associate Professor at Cardiff University, UK. Her research focuses on the contextual embeddedness of entrepreneurship, institutional theory and entrepreneurial orientation. She is the Associate Editor of Journal of Small Business Management and has extensively published in various international journals. She has also co-edited a special issue on Women’s entrepreneurship for Entrepreneurship & Regional Development and edited volumes on Women's Entrepreneurship with Edward Elgar and Routledge.

Dr. Beatriz Palacios Florencio is Associate Professor of marketing at Pablo de Olavide University at Seville (Spain). His main research is Corporate Social Responsibility and tourism. He has published in Journal of Business Research, Total Quality Management & Business Excellence, Management Decision, and Environmental Engineering and Management Journal, among others.